The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

Stop the Bleeding First, Then Sign the Contract

When a partner is about to walk, buy the pause first and negotiate the terms later.

Riot was on the verge of becoming the next major game company to follow Epic in moving forward with an off-Play Android distribution strategy. To convince Riot and their BoD to change their strategy, we tried putting our best foot forward with the following deal (this was pre-GVP/Project Hug being approved by BC) below in advance of the Riot board meeting that happened in early April last year.

- merchandising and consultation support - comarketing = $15m (split 50/50 in 2019 and 2020) - YT influencer campaign $1m - esports sponsorship $1m

At this time, we didn't ask for contractual commitments to sim-ship and requiring feature parity since the focus was getting Riot to shift their focus away from launching their off-Play distribution platform. Once Riot agreed to put aside their off-Play distribution platform and launch on Play in April, we decided to move to the next phase of leveling up our partnership last summer with Riot by asking them to commit to the GVP terms of simship/feature parity for all of their new games. In order to accomplish the GVP objectives, the UAC and GCP credits were the incentives we used to get Riot to agree to our GVP terms.

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Court Exhibit
In re Google Play Store Antitrust Litigation (Epic v. Google)
3:21-md-02981 (CAND), Doc. 886-10, filed 2023-12-21
February 13, 2020
Public domain
View the primary source →