Real correspondence from the people running real companies — and what it reveals about leadership.
Leader · Profile
1989–present
Senior Vice President of Services at Apple, responsible for deals including the Google search default. His emails are central to U.S. v. Google and Epic v. Apple.
3 letters
Peter Stern & Matt Fischer & Philip Schiller & Carson Oliver & Adrian Ong ·Apple Inc. / Match Group ·28 JAN 2019
When you're a top customer paying a rack-rate meant for someone else, quantify the mismatch and name the comparable — don't complain, benchmark.
Eddy Cue ·Apple ·10 JAN 2013
When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.
Matt Fischer ·Apple Inc. ·21 AUG 2018
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.