Court Exhibit·10 JAN 2013
Turn a Competitor's Weakness Into Your Positioning Strategy
When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.
Source document — Email from Eddy Cue to Tim Cook: Competing on Privacy (January 10, 2013) · United States v. Google LLC (Search) · 1:20-cv-03010 (DCD), Trial Ex. UPX0790 — DOJ public archive (page 1)
Excerpt · In Eddy Cue's own words
Here is the latest slides we have on privacy. Still a lot more work to do but good start. We can share this with Al on Fri. If we do, I can have Eric Albert and Jane Horvath present it as they did the work. Let me know if you would like to do that.
The attached deck, titled "Competing on Privacy" (January 2013), was marked Privileged & Confidential and accompanied by a slide quoting Google CEO Eric Schmidt at the 2010 Washington Ideas Forum: "Google's policy is to get right up to the creepy line but not cross it. I would argue that implanting things in your brain is beyond the creepy line. At least for the moment, until the technology gets better." The document also references Microsoft's approach to privacy defaults, noting that automatic privacy settings "would make it tougher for Microsoft to profit from selling online ads" — framing privacy as a competitive differentiator rather than merely a compliance concern.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Search)
- Citation
- 1:20-cv-03010 (DCD), Trial Ex. UPX0790 — DOJ public archive
- Date authored
- January 10, 2013
- License
- Public domain
- Original
- View the primary source →
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