Court Exhibit·21 AUG 2018
When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.
Source document — Epic Games, Inc. v. Apple Inc. — Exhibit A: App Store Membership Subscriptions Update · Epic Games, Inc. v. Apple Inc. · 4:20-cv-05640 (CAND), Doc. 550-4, filed 2021-04-30 (page 1)
Excerpt · In Matt Fischer's own words
Phil and Eddy, To follow up on our discussion on Friday, attached is an updated overview of App Store Membership Subscriptions for developers who offer physical goods and services. As I mentioned, the team has spoken to several developers and they've consistently pushed back on the 30% commission, so we may need your help to come up with some creative solutions to make this happen. Please let us know if you need more information or have any questions for your discussion.
The daily letter · Free
This edition is for members — but the daily letter is free.
One real corporate email, and the lesson it teaches, in your inbox every weekday morning. Free. Unsubscribe in one click.
How this surfaced
- Source type
- Court Exhibit
- Case / record
- Epic Games, Inc. v. Apple Inc.
- Citation
- 4:20-cv-05640 (CAND), Doc. 550-4, filed 2021-04-30
- Date authored
- August 21, 2018
- License
- Public domain
- Original
- View the primary source →
More from Phil Schiller
Eddy Cue ·Apple ·10 JAN 2013
Turn a Competitor's Weakness Into Your Positioning Strategy
When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.
Tim Sweeney ·Epic Games ·30 JUN 2020
How to Frame a Demand as a Favor to Customers
When you can't beat a gatekeeper on their terms, reframe the fight as being about their customers, not you.
Tim Sweeney ·Epic Games ·17 JUL 2020
How to Signal a Legal Fight Before You File One
When a business dispute stops being about money and starts being about principle, the other side's lawyers are no longer the audience — the public and the courts are.
Shanna Velez & Mike Marchak & Purnima Kochikar & Alyssa Ablao & Josh Kim & Randy Gelber ·Google ·15 DEC 2021
Discounts Are Cheaper Than Exceptions to Your Pricing Rule
When you can't grant a carveout, invent a program — same economics, but the rule stays intact.
Don ·Google ·14 MAR 2023
Bundle Deals Across Divisions to Save a Weak Position
When one business unit can't justify the check alone, stack the strategic value across the whole company — or lose the partner entirely.
Karen Aviram Beatty & Lawrence Koh ·Google ·11 DEC 2019
Bundling Deals Can Backfire When Your Counterparty Wants Simplicity
When you stack asks to justify a payment, the other side sees complexity — and offers you a simpler exit.