Jeff Shardell ·Google ·4 JUN 2007
Price Your Distribution Power Honestly
When a partner asks for the same price on a worse deal, the right answer starts with naming what you're actually buying.
Real correspondence from the people running real companies — and what it reveals about leadership.
Leader · Profile
2004–present
CEO of Google (since 2015) and Alphabet (since 2019). His emails are central to U.S. v. Google, covering search-default economics and product strategy.
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Jeff Shardell ·Google ·4 JUN 2007
When a partner asks for the same price on a worse deal, the right answer starts with naming what you're actually buying.
Joan Braddi & Sundar Pichai & Sergey Brin & Jonathan Rosenberg ·Google ·7 JUN 2007
If your partner brings no real users to the deal, they aren't a partner — they're a toll booth.