Don ·Google ·14 MAR 2023
Bundle Deals Across Divisions to Save a Weak Position
When one business unit can't justify the check alone, stack the strategic value across the whole company — or lose the partner entirely.
Leader · Profile
Sundar Pichai
Google·Alphabet
2004–present
CEO of Google (since 2015) and Alphabet (since 2019). His emails are central to U.S. v. Google, covering search-default economics and product strategy.
SP
Correspondence in the archive
6 letters
Tim Sweeney & Hiroshi Lockheimer ·Google ·22 JUL 2020
Why Platforms Refuse the 'Just One Exception' Ask
The moment a platform grants one developer a private deal, it loses the argument for every other developer.
Tom Oliveri & Philipp Schindler & Hiroshi Lockheimer & John Giannandrea & Sundar Pichai ·Google ·26 AUG 2016
Never Run an Experiment You Can't Measure
If you can't measure it before you ship it, you're not experimenting — you're guessing with revenue.
Ruth Porat & Jamie Rosenberg ·Google ·21 JUL 2017
Conditional Payments: How Google Kept Samsung Honest on Defaults
The real deal isn't the revenue share — it's what you have to give up to earn it.
Jeff Shardell ·Google ·4 JUN 2007
Price Your Distribution Power Honestly
When a partner asks for the same price on a worse deal, the right answer starts with naming what you're actually buying.
Joan Braddi & Sundar Pichai & Sergey Brin & Jonathan Rosenberg ·Google ·7 JUN 2007
Don't Pay for Customers You Already Own
If your partner brings no real users to the deal, they aren't a partner — they're a toll booth.