The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

Why Platforms Refuse the 'Just One Exception' Ask

The moment a platform grants one developer a private deal, it loses the argument for every other developer.

If Google would allow Epic to launch direct Epic payments into Fortnite in August, and Google would agree to good faith discussions about a roadmap enabling third-party stores to operate through and at parity with Google Play in 2021, then our businesses would be 100% aligned in pursuit of Android as the leading mobile platform for games in the entirety of the Unreal Engine 5 generation. Our hope is that Google's learnings from a pilot launch in Fortnite would feed into a policy reevaluation benefitting all developers worldwide. I believe this direction would make Google an ally of all mobile game and app developers, at an undeniably critical point in the evolution of the tech industry. Epic would like to advance discussions on these two topics — agreement on payments and agreement to hold serious talks on store parity — to reach definite yes or no answers in July.

In reply, Hiroshi Lockheimer wrote: We are concerned that making exceptions for one developer would erode not only that ecosystem but our ability to provide those user benefits. Of course Don and I would be happy to talk with you about the concerns you've raised.

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Court Exhibit
In re Google Play Store Antitrust Litigation (Epic v. Google)
3:21-md-02981 (CAND), Doc. 887-41, filed 2023-12-21
July 22, 2020
Public domain
View the primary source →