Warren Buffett ·Berkshire Hathaway ·1 MAR 2010
Hold Expensive Cash So You Can Be the Buyer in a Crisis
Liquidity is a strategic weapon disguised as a boring balance sheet item — its real return shows up only when everyone else runs out.
Real correspondence from the people running real companies — and what it reveals about leadership.
Leader · Profile
1965–present
Chairman of Berkshire Hathaway. His annual shareholder letter spanning six decades is the longest-running primary-source record of a chief executive's thinking in modern business.
2 letters
Warren Buffett ·Berkshire Hathaway ·1 MAR 2010
Liquidity is a strategic weapon disguised as a boring balance sheet item — its real return shows up only when everyone else runs out.
Warren Buffett ·Berkshire Hathaway, Inc. ·27 FEB 2009
Buffett doesn't apologize for the loss. He apologizes for the analysis. Those are different things and most CEOs conflate them.