Court Exhibit·27 JUN 2017
Why Holding Price Is Really About Holding Precedent
The real cost of a discount isn't the revenue you lose — it's the pricing power you can never rebuild.
Source document — Re: Tinder and Google Play Billing — Internal Email Thread (June 2017) · In re Google Play Store Antitrust Litigation (Epic v. Google) · 3:21-md-02981 (CAND), Doc. 886-51, filed 2023-12-21 (page 1)
Excerpt · In Brandon Barras & Sameer Samat & Kirsten Rasanen's own words
Reviving this thread as an FYI — I received a call yesterday from Tinder's Founder and Chairman Sean Rad. He noted there have been several internal discussions around incorporating additional payment methods beyond GPB and wanted to understand how that might impact our overall relationship.
• I communicated this would be in violation of our policy and would severely handcuff us in terms of Play partnership opportunities moving forward. • He initially said interest was due to payment reach and penetration in certain markets, but after pressing for more detail, he noted they're more interested to see how additional payment options would impact overall revenue in certain regions without the rev share. • He inquired about other partners, including Spotify, and our stance on them not using GPB.
Separately, an earlier message in the thread notes the strategic bind plainly: 'Once we go to 15% right off the bat there is no coming back and it puts pressure for us to do the same on other verticals.' And on co-marketing as a lever: 'it's unlikely that co-marketing funds will bring services like Match or Zosk on to GPB unless we are willing to make a huge investment ($10M+ to offset 30% rev share) which doesn't seem likely.'
The daily letter · Free
This edition is for members — but the daily letter is free.
One real corporate email, and the lesson it teaches, in your inbox every weekday morning. Free. Unsubscribe in one click.
How this surfaced
- Source type
- Court Exhibit
- Case / record
- In re Google Play Store Antitrust Litigation (Epic v. Google)
- Citation
- 3:21-md-02981 (CAND), Doc. 886-51, filed 2023-12-21
- Date authored
- June 27, 2017
- License
- Public domain
- Original
- View the primary source →
Shanna Velez & Mike Marchak & Purnima Kochikar & Alyssa Ablao & Josh Kim & Randy Gelber ·Google ·15 DEC 2021
Discounts Are Cheaper Than Exceptions to Your Pricing Rule
When you can't grant a carveout, invent a program — same economics, but the rule stays intact.
Don ·Google ·14 MAR 2023
Bundle Deals Across Divisions to Save a Weak Position
When one business unit can't justify the check alone, stack the strategic value across the whole company — or lose the partner entirely.
Karen Aviram Beatty & Lawrence Koh ·Google ·11 DEC 2019
Bundling Deals Can Backfire When Your Counterparty Wants Simplicity
When you stack asks to justify a payment, the other side sees complexity — and offers you a simpler exit.