The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

Frame Your Fight as Principle, Not Price

When you refuse a deal, refuse the whole game — not just the terms on the table.

Tim Sweeney to Jamie Rosenberg, June 22, 2018:

"Please understand that we're not seeking a Google Play counterproposal or special terms for Fortnite. We believe the future of computing relies on open platforms, and without robust open platforms and real consumer choice, the tech industry will continue to be transformed into some sort of Cable TV style intermediation hellscape, which isn't in Epic's interest nor perhaps in the overall interests of Google."

Sweeney also outlined Epic's distribution rationale: "Smartphone app stores don't add value commensurate with a 30% distribution fee. We have lots of supporting data from operating Fortnite on open & closed platforms. Mastercard, Visa, and Paypal charge 2.5–3.5%; CDN costs < 1.5%."

Fortnite, he announced, "will be distributed via APK download from Fortnite.com rather than Google Play store."

Rosenberg replied: "I understand and we are not preparing a counter-proposal. As you note that would run counter to the fairness principles with which we operate the platform. We do have questions and concerns about your approach — for you and for users as much as for us — and want to make sure we are thorough and thoughtful in giving you that feedback."

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Court Exhibit
In re Google Play Store Antitrust Litigation (Epic v. Google)
3:21-md-02981 (CAND), Doc. 887-43, filed 2023-12-21
June 22, 2018
Public domain
View the primary source →