Court Exhibit·7 FEB 2019
Neutralize a Rival by Absorbing Their Ambition
When a partner tries to build a competing store, don't fight the ambition — offer to power it.
Source document — In re Google Play Store Antitrust Litigation (Epic v. Google) — Exhibit 6133 · In re Google Play Store Antitrust Litigation (Epic v. Google) · 3:21-md-02981 (CAND), Doc. 887-74, filed 2023-12-21 (page 1)
Excerpt · In Jamie Rosenberg & Tian Lim & Erin Crosby & Sameer Samat's own words
Jim and I met with Jay Kim from Samsung yesterday, with the primary agenda item being how we can collaborate better on games/app store stuff. This was direct follow-up from the strong message we delivered to Samsung execs at GDC. TLDR: Potentially on orders from DJ, the Samsung games/app store teams are 'willing to work with us to figure out collaboration' and would like to have a workshop in SF on the afternoon of February 20, after the GS10 Unpacked Event.
Here is what Jay said about Samsung's goals: • Primary motivation for investing in Games is to compete with Apple • Secondary motivation to have some differentiation vs. the Chinese OEMs • Also, YJ Kim (head of services) has a revenue target in this area
They have four areas of tactical focus: 1) Deep dev tech collaboration with devs to get top games working well on Samsung devices. 2) Ability to promote/curate games optimized for Samsung 3) Ability to offer 'special things' to users in games on Samsung devices — i.e., unique IAP items 4) Participation in revenue in some form
Samsung would value tying up with a Google dev tech effort on games. They are open to a world in which games they promote in the Samsung Store are fulfilled by Google's back end, but would want some participation in economics and the ability to offer unique IAP items to users on Samsung devices.
The daily letter · Free
This edition is for members — but the daily letter is free.
One real corporate email, and the lesson it teaches, in your inbox every weekday morning. Free. Unsubscribe in one click.
How this surfaced
- Source type
- Court Exhibit
- Case / record
- In re Google Play Store Antitrust Litigation (Epic v. Google)
- Citation
- 3:21-md-02981 (CAND), Doc. 887-74, filed 2023-12-21
- Date authored
- February 7, 2019
- License
- Public domain
- Original
- View the primary source →
Shanna Velez & Mike Marchak & Purnima Kochikar & Alyssa Ablao & Josh Kim & Randy Gelber ·Google ·15 DEC 2021
Discounts Are Cheaper Than Exceptions to Your Pricing Rule
When you can't grant a carveout, invent a program — same economics, but the rule stays intact.
Don ·Google ·14 MAR 2023
Bundle Deals Across Divisions to Save a Weak Position
When one business unit can't justify the check alone, stack the strategic value across the whole company — or lose the partner entirely.
Karen Aviram Beatty & Lawrence Koh ·Google ·11 DEC 2019
Bundling Deals Can Backfire When Your Counterparty Wants Simplicity
When you stack asks to justify a payment, the other side sees complexity — and offers you a simpler exit.