[redacted] ·Apple ·8 JUN 2015
When You Favor One Product, Your Ecosystem Notices
Unequal investment across your own platform is a message — and your most engaged users will read it loud and clear.
Company
Apple
8 letters
Peter Stern & Matt Fischer & Philip Schiller & Carson Oliver & Adrian Ong ·Apple Inc. / Match Group ·28 JAN 2019
How to Negotiate When You're the Whale but Not the Favorite
When you're a top customer paying a rack-rate meant for someone else, quantify the mismatch and name the comparable — don't complain, benchmark.
[redacted developer] ·Apple ·23 AUG 2015
When Your Platform Changes the Rules Mid-Game
When a platform controls your distribution, their algorithm changes are your revenue changes — full stop.
Apple Legal Department ·Apple Inc. ·4 SEP 2020
Reframe the Fight: You're Not a Toll Booth, You're a Bundle
When someone attacks your pricing, don't defend the price — redefine what they're actually paying for.
Apple Legal Department ·Apple Inc. ·8 SEP 2020
Reframe Your Product as a Bundle, Not a Fee
When someone attacks your price, don't defend the price — redefine what they're actually paying for.
Apple Legal Department ·Apple Inc. ·15 SEP 2020
Reframe Your Price as a Bundle, Not a Tax
When someone attacks your fee, don't defend the fee — redefine what they're actually buying.
Eddy Cue ·Apple ·10 JAN 2013
Turn a Competitor's Weakness Into Your Positioning Strategy
When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.
Matt Fischer ·Apple Inc. ·21 AUG 2018
When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.