Tim Sweeney & Jamie Rosenberg ·Epic Games / Google ·22 JUN 2018
Frame Your Fight as Principle, Not Price
When you refuse a deal, refuse the whole game — not just the terms on the table.
Company
Epic Games
5 letters
Purnima Kochikar & Tim Sweeney & Donald Harrison & Hiroshi Lockheimer ·Google / Epic Games ·10 DEC 2019
Frame Your Fight as an Industry Problem, Not a Favor
When you're picking a fight with a giant, don't ask for an exception — demand a rule change, and make sure everyone is watching.
Tim Sweeney ·Epic Games ·30 JUN 2020
How to Frame a Demand as a Favor to Customers
When you can't beat a gatekeeper on their terms, reframe the fight as being about their customers, not you.
Tim Sweeney ·Epic Games ·17 JUL 2020
How to Signal a Legal Fight Before You File One
When a business dispute stops being about money and starts being about principle, the other side's lawyers are no longer the audience — the public and the courts are.
Tim Sweeney ·Epic Games ·13 AUG 2020
How to Pick a Fight You Planned to Win
When you deliberately break a powerful partner's rules, the letter you send isn't a negotiation — it's the opening statement of a lawsuit you've already prepared.