Court Exhibit·17 JUL 2020
How to Signal a Legal Fight Before You File One
When a business dispute stops being about money and starts being about principle, the other side's lawyers are no longer the audience — the public and the courts are.
Source document — Epic Games v. Apple — Exhibit F: Tim Sweeney Email to Apple Executives (July 17, 2020) · Epic Games, Inc. v. Apple Inc. · 4:20-cv-05640 (CAND), Doc. 74-6, filed 2020-09-15
Excerpt · In Tim Sweeney's own words
It's a sad state of affairs that Apple's senior executives would hand Epic's sincere request off to Apple's legal team to respond with such a self-righteous and self-serving screed -- only lawyers could pretend that Apple is protecting consumers by denying choice in payments and stores to owners of iOS devices. However, I do thank you for the prompt response and clear answer to my two specific requests. If Apple someday chooses to return to its roots building open platforms in which consumers have freedom to install software from sources of their choosing, and developers can reach consumers and do business directly without intermediation, then Epic will once again be an ardent supporter of Apple. Until then, Epic is in a state of substantial disagreement with Apple's policy and practices, and we will continue to pursue this, as we have done in the past to address other injustices in our industry.
Members · Archive
This edition is for members.
The daily letter is free. The archive — every prior edition, fully searchable — is for members. Sign in to start your free week.
$3/month · $30/year · cancel anytime
How this surfaced
- Source type
- Court Exhibit
- Case / record
- Epic Games, Inc. v. Apple Inc.
- Citation
- 4:20-cv-05640 (CAND), Doc. 74-6, filed 2020-09-15
- Date authored
- July 17, 2020
- License
- Public domain
- Original
- View the primary source →
More from Phil Schiller
Matt Fischer ·Apple Inc. ·21 AUG 2018
When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.
Tim Sweeney ·Epic Games ·30 JUN 2020
How to Frame a Demand as a Favor to Customers
When you can't beat a gatekeeper on their terms, reframe the fight as being about their customers, not you.
Tim Sweeney ·Epic Games ·13 AUG 2020
How to Pick a Fight You Planned to Win
When you deliberately break a powerful partner's rules, the letter you send isn't a negotiation — it's the opening statement of a lawsuit you've already prepared.
Matt Fischer ·Apple Inc. ·21 AUG 2018
When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.
Tim Sweeney ·Epic Games ·30 JUN 2020
How to Frame a Demand as a Favor to Customers
When you can't beat a gatekeeper on their terms, reframe the fight as being about their customers, not you.
Neal Mohan & Joan Braddi ·Google ·3 SEP 2008
Build the Pipeline First, Then Fill It With Revenue
The smartest strategy documents don't just show where you're winning — they name exactly where the work isn't done yet.