Reed Hastings & Netflix Leadership ·Netflix ·16 JUL 2020
Promote The Partner Who Already Runs Half The Company
Formalizing power someone already has is cheaper than losing them — and clearer for everyone watching.
Leader · Profile
Reed Hastings
Netflix
1997–2023
Co-founder of Netflix and author of its widely-circulated culture deck. Published several extraordinary internal memos, including the 2011 Qwikster apology that became a case study in handling a self-inflicted strategic wound.
RH
Correspondence in the archive
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Reed Hastings ·Netflix ·18 SEP 2011
The Hastings Apology Is the Cleanest Public Wound-Closing in Modern CEO Communication
Five words. No throat-clearing. No qualifier. The apology arrives before the explanation, which is the only order that ever works.