Netflix Management ·Netflix ·21 APR 2014
Pick Your Fight: Beat Each Rival On A Different Edge
When you face two different types of competitors, you need two different weapons — not one slogan that pretends to work against both.
Leader · Profile
Reed Hastings
Netflix
1997–2023
Co-founder of Netflix and author of its widely-circulated culture deck. Published several extraordinary internal memos, including the 2011 Qwikster apology that became a case study in handling a self-inflicted strategic wound.
RH
Correspondence in the archive
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Reed Hastings & Netflix Management ·Netflix ·16 JUL 2020
Tell investors bad news before they ask for it
The best leaders don't hide a slowdown behind a great quarter — they name it, explain it, and move on to what comes next.
Reed Hastings ·Netflix ·18 SEP 2011
The Hastings Apology Is the Cleanest Public Wound-Closing in Modern CEO Communication
Five words. No throat-clearing. No qualifier. The apology arrives before the explanation, which is the only order that ever works.