Self-Published·18 SEP 2011
The Hastings Apology Is the Cleanest Public Wound-Closing in Modern CEO Communication
Five words. No throat-clearing. No qualifier. The apology arrives before the explanation, which is the only order that ever works.
Reproduction of the Netflix corporate blog post by Reed Hastings, published 18 September 2011.
Excerpt · In Reed Hastings's own words
I messed up. I owe everyone an explanation.
It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology.
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How this surfaced
- Source type
- Self-Published
- Case / record
- Netflix Corporate Blog
- Citation
- Published 18 September 2011 by Reed Hastings
- Date authored
- September 18, 2011
- License
- Publicly issued by the author
- Original
- View the primary source →
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