The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

If You Can't Win Open, Find a Cash Cow

Open research without a profit engine isn't idealism — it's free R&D for whoever has the bigger bank account.

Working at the cutting edge of AI is unfortunately expensive. For example, DeepMind's operating expenses in 2016 were at around $250M USD (does not include compute). With their growing team today it might be ~$1.5B/yr. But then Alphabet in 2016 reported ~20B net income so it's still fairly cheap even if DeepMind had no revenue of its own.

I also strongly suspect that compute horsepower will be necessary (and possibly even sufficient) to reach AGI. If historical trends are any indication, progress in AI is primarily driven by systems — compute, data, infrastructure. The core algorithms we use today have remained largely unchanged from the ~90s.

It seems to me that OpenAI today is burning cash and that the funding model cannot reach the scale to seriously compete with Google (an 800B company). If you can't seriously compete but continue to do research in open, you might in fact be making things worse and helping them out 'for free', because any advances are fairly easy for them to copy and immediately incorporate, at scale.

The most promising option I can think of would be for OpenAI to attach to Tesla as its cash cow. Using a rocket analogy, Tesla already built the 'first stage' of the rocket with the whole supply chain of Model 3. The 'second stage' would be a full self-driving solution based on large-scale neural network training, which OpenAI expertise could significantly help accelerate. I cannot see anything else that has the potential to reach sustainable Google-scale capital within a decade. —Andrej

Elon Musk forwarded this to OpenAI leadership, adding: 'Andrej is exactly right. Tesla is the only path that could even hope to hold a candle to Google.'

1. Core Message

Karpathy tells Musk that OpenAI cannot beat Google at AI on its current funding model. Compute is the real driver of progress, and DeepMind's parent had ~$20B in net income to spend. Doing open research while losing the funding race may actually help Google, since competitors can copy results cheaply. His proposed fix: attach OpenAI to Tesla as a cash cow, with self-driving as the wedge. Musk agrees: "Tesla is the only path that could even hope to hold a candle to Google."

2. What the Executive Is Really Thinking

The email is a cold capital analysis dressed as a strategy memo. Karpathy is naming an uncomfortable truth: a non-profit research lab cannot outspend a trillion-dollar ad business. He frames AGI as a systems problem — "compute, data, infrastructure" — which means whoever has the most money wins. Open publishing, in that world, is a one-way subsidy to the better-funded rival. The Tesla idea is not romantic; it is the only revenue stream Musk controls that could plausibly throw off enough cash to matter "within a decade."

3. Key Management Lessons

Know whether your game is won by ideas or by capital

What it means

Karpathy argues "core algorithms we use today have remained largely unchanged from the ~90s." The differentiator is compute and scale, not cleverness.

Why it matters

If the bottleneck is capital, the smartest team still loses to the richest team. You must redesign your business around that fact.

MBA Perspective

This is Economies of Scale. When the production function rewards size, fragmented players cannot compete with consolidated ones on cost or output.

Real-world application

A biotech startup with great chemistry but no manufacturing scale should partner with or license to big pharma rather than try to commercialize alone.

Open strategies can subsidize your strongest competitor

What it means

Karpathy: "any advances are fairly easy for them to copy and immediately incorporate, at scale." Open research helps the player with better distribution more than it helps you.

Why it matters

Generosity is a strategy choice, not a default virtue. If you give away the input that a larger rival monetizes, you are funding their moat.

MBA Perspective

Resource-Based View: a resource only creates advantage if it is rare and hard to imitate. Publishing your edge eliminates both properties.

Real-world application

A developer-tools startup giving away its core engine free should ask whether AWS or Microsoft can wrap it and outsell them tomorrow.

Match your funding model to your time horizon

What it means

Karpathy says OpenAI's funding model "cannot reach the scale to seriously compete" with an "800B company." Donations and grants do not scale to that fight.

Why it matters

If your ambition is a 10-year capital war, you need a structure that produces recurring billions, not annual fundraising.

MBA Perspective

This is the cash-cow logic of the BCG matrix — high-margin, scaled businesses fund speculative bets that cannot fund themselves.

Real-world application

If you want to build a moonshot, attach it to a boring profitable business. Amazon used retail to fund AWS; Google used search to fund everything.

Stage your strategy like a rocket

What it means

Karpathy's analogy: Tesla's Model 3 supply chain is the "first stage," full self-driving is the "second stage," and OpenAI accelerates stage two.

Why it matters

Big ambitions need sequencing. Each stage must produce the fuel for the next, or the rocket never leaves orbit.

MBA Perspective

Vertical Integration: link assets so each layer compounds the others — manufacturing feeds data, data feeds models, models feed product.

Real-world application

A hardware founder should ask what software layer their device unlocks, and whether the cash from hardware can fund building it.

4. Strategic Analysis (MBA Style)

Competitive Strategy

The email reframes the competition. The fight isn't "better AI research" — it's "who has a Google-scale cash engine." Karpathy concludes only Tesla, in Musk's orbit, qualifies.

Risk Analysis

The risks named: (1) burning cash without closing the gap, (2) being out-spent on compute, (3) actively helping Google by publishing. The unspoken risk: OpenAI becoming irrelevant while looking productive.

Build vs Buy Analysis

This is closer to a merge-vs-die argument. Karpathy is not asking OpenAI to build a revenue arm from scratch — he is proposing it bolt onto Tesla's existing supply chain and self-driving program. Borrow the cash cow rather than grow one.

Market Dynamics

The document implies AI is consolidating around a few capital-rich players. Independent labs face a structural disadvantage because the inputs — compute, data, talent — all reward scale. This is a market tilting toward oligopoly.

Long-Term Strategic Implications

If the Tesla-attachment plan worked, OpenAI would become a captive research arm with car revenue behind it. If it failed — or was rejected — Karpathy's logic suggests OpenAI would need a different giant patron or commercial model to survive the decade. Context on what OpenAI's leadership ultimately decided is outside this document.

5. Hidden Insights

  • Open-source as competitive vulnerability: The email quietly inverts OpenAI's founding premise. Openness, in a capital-driven race, becomes a liability.
  • Compute as the real moat: By calling algorithms unchanged since the 90s, Karpathy implies the durable advantage is infrastructure, not IP.
  • Self-driving framed as an AGI on-ramp: The pitch positions FSD not just as a Tesla product but as the training ground for general AI — useful for justifying the merger to both sides.
  • Urgency without panic: "within a decade" sets a clock. The message is that the window to find Google-scale capital is closing, not closed.
  • A loyalty test embedded in analysis: Musk forwarding it with "Andrej is exactly right" signals to OpenAI leadership where he stands — and what he expects them to consider.
Court Exhibit
Musk v. Altman (OpenAI)
4:24-cv-04722 (CAND), Doc. 328-63, filed 2025-10-17
February 1, 2018
Public domain
View the primary source →