Court Exhibit·9 APR 2012
Buy The Threat Before It Becomes The Competitor
When a small player is beating you on a new behavior, acquisition can be cheaper than the fight.
Source document — FTC v. Meta Platforms — Exhibit PX2502: Internal Facebook Messages Re Instagram Acquisition · FTC v. Meta Platforms, Inc. · 1:20-cv-03590 (DCD), Doc. 379-22, filed 2024-09-20 (page 1)
Excerpt · In Mark Zuckerberg & [REDACTED]'s own words
Wow, awesome news. I like that you're not killing the independent product. I love instagram.
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Yeah, I remember your internal post about how Instagram was our threat and not Google+. You were basically right. One thing about startups though is you can often acquire them. I think this is a good outcome for everyone.
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Yeah, totally. Excited to see more people using it as it gets more distribution, better login integration, etc. Individual photos are such a good way to share what you're doing.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- FTC v. Meta Platforms, Inc.
- Citation
- 1:20-cv-03590 (DCD), Doc. 379-22, filed 2024-09-20
- Date authored
- April 9, 2012
- License
- Public domain
- Original
- View the primary source →
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