Court Exhibit·16 APR 2012
After You Buy It, Don't Break It
The cost savings will still be there in a year. The momentum won't.
Source document — FTC v. Meta Platforms — Instagram Capex Email Thread (PX3528) · FTC v. Meta Platforms, Inc. · 1:20-cv-03590 (DCD), Doc. 379-31, filed 2024-09-20 (page 1)
Excerpt · In David Ebersman & Dan Levy's own words
From: David Ebersman, Sent: 4/16/2012
I think we should not waste any time discussing moving them to our infrastructure in 2012. There are only 8 engineers on their team and we do not want to distract them.
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From: Dan Levy, 4/16/2012
The reason I've heard (which I believe) is: focus on growth not on cost savings (for now). We don't want them to lose momentum. The cost savings will always be there; the momentum is hard to recapture. I saw this firsthand with eBay's acquisition of eachnet in China. Was China's leading site. They spent 9 months 'getting on eBay's platform'. By the time they got back to the customer experience, they had been passed by more nimble startups and never recovered.
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From: David Ebersman, Sent: 4/12/2012
In terms of connecting with Kevin, please note that the deal has not closed yet and that it is imperative to Mark that the Instagram team remains completely focused on growth and does not feel like joining Facebook adds any complexity or bureaucracy to their work. So we need to be in 'how can we help' mode rather than 'we have ideas for how to make you more efficient' mode.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- FTC v. Meta Platforms, Inc.
- Citation
- 1:20-cv-03590 (DCD), Doc. 379-31, filed 2024-09-20
- Date authored
- April 16, 2012
- License
- Public domain
- Original
- View the primary source →
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