The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

When Winning Removes Your Team's Reason to Fight

If you build a team's identity around beating a rival, buying that rival creates a morale crisis, not a celebration.

Regarding the acquisition announcement, I totally understand how this is a difficult situation for the messages team to process right now. From a business perspective this is a huge win, but that is pretty far removed from the team's day-to-day. The team wants to work on important and high impact problems and this makes Messenger feel less important because we're no longer dependent on it. It's also tricky how much we've fixated on competition and how that's become a part of the team's identity. Our 90/10 probability goals and the grueling pace we're asking of everyone amplify all of the above.

I believe we need to: • Acknowledge that this is a change, that it is not a real thing yet and that people need a bit of time to process and internalize it. • Reflect on our goals/pace — are they sustainable? • Focus less of our messaging to the team on competition and more of our messaging to the team on making a great product, which we'll know from the behavioral data and from our sense of pride in what we've built. • Continue with the same strategy and roadmap, which includes improvements to the core product, the goal to make significant progress in the most up for grabs markets and to differentiate Messenger through Spaces, Expression, etc.

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Court Exhibit
FTC v. Meta Platforms, Inc.
1:20-cv-03590 (DCD), Doc. 379-33, filed 2024-09-20
February 22, 2014
Public domain
View the primary source →