Court Exhibit·22 FEB 2014
When Winning Removes Your Team's Reason to Fight
If you build a team's identity around beating a rival, buying that rival creates a morale crisis, not a celebration.
Source document — FTC v. Meta Platforms — Managing the Fallout (Messenger Team Email Thread) · FTC v. Meta Platforms, Inc. · 1:20-cv-03590 (DCD), Doc. 379-33, filed 2024-09-20 (page 1)
Excerpt · In Raymond Endres & Alex Schultz & Javier Olivan's own words
Regarding the acquisition announcement, I totally understand how this is a difficult situation for the messages team to process right now. From a business perspective this is a huge win, but that is pretty far removed from the team's day-to-day. The team wants to work on important and high impact problems and this makes Messenger feel less important because we're no longer dependent on it. It's also tricky how much we've fixated on competition and how that's become a part of the team's identity. Our 90/10 probability goals and the grueling pace we're asking of everyone amplify all of the above.
I believe we need to: • Acknowledge that this is a change, that it is not a real thing yet and that people need a bit of time to process and internalize it. • Reflect on our goals/pace — are they sustainable? • Focus less of our messaging to the team on competition and more of our messaging to the team on making a great product, which we'll know from the behavioral data and from our sense of pride in what we've built. • Continue with the same strategy and roadmap, which includes improvements to the core product, the goal to make significant progress in the most up for grabs markets and to differentiate Messenger through Spaces, Expression, etc.
The daily letter · Free
This edition is for members — but the daily letter is free.
One real corporate email, and the lesson it teaches, in your inbox every weekday morning. Free. Unsubscribe in one click.
How this surfaced
- Source type
- Court Exhibit
- Case / record
- FTC v. Meta Platforms, Inc.
- Citation
- 1:20-cv-03590 (DCD), Doc. 379-33, filed 2024-09-20
- Date authored
- February 22, 2014
- License
- Public domain
- Original
- View the primary source →
Mark Zuckerberg & [REDACTED] ·Meta (Facebook) ·9 APR 2012
Buy The Threat Before It Becomes The Competitor
When a small player is beating you on a new behavior, acquisition can be cheaper than the fight.
David Ebersman & Dan Levy ·Meta (Facebook) ·16 APR 2012
After You Buy It, Don't Break It
The cost savings will still be there in a year. The momentum won't.
Chris Cox ·Meta/Facebook ·22 FEB 2011
Unbundle Before A Competitor Unbundles You
When a small competitor breaks out a feature from your app and it explodes, that's not a threat to swat — it's a signal to copy.