Court Exhibit·10 JAN 2013
Deny Competitors Fuel From Your Platform
When a small revenue line helps a rival build a business that could replace you, the trade isn't close.
Source document — FTC v. Meta Platforms, Inc. — Exhibit PX12108 · FTC v. Meta Platforms, Inc. · 1:20-cv-03590 (DCD), Doc. 379-35, filed 2024-09-20 (page 1)
Excerpt · In [REDACTED] & Justin Osofsky & Mark Zuckerberg & Javier Olivan & David Fischer & Dan Rose & Mike Vernal & Mike Schroepfer's own words
To confirm the policy: We will reject ads for the competitive Google products + WeChat, Kakao and Line. We'll revisit additions to the list as new potential competitive threats are surfaced.
Mark Zuckerberg, Jan 10, 2013 1:28 AM: I think we should block WeChat, Kakao and Line ads. Those companies are trying to build social networks and replace us. The revenue is immaterial to us compared to any risk. And I agree we should use ads to promote our own products, but I'd still block companies that compete with our core from gaining any advantage from us. I'd also keep blocking Google but otherwise wouldn't extend the block to anyone else.
Javier Olivan, Jan 9, 2013: I would block products that, if successful, could replace our core functionality & engagement / jeopardize our complete existence… I am definitively worried about mobile messengers with scale — which as opposed to G+/Path have huge retention, are already extremely successful and evolving into full SSNs… and are literally one step away from having a full newsfeed.
Dan Rose, Jan 9, 2013: FYI, we're going to continue blocking messenger apps from accessing friends.get, even if we don't block them from running ads.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- FTC v. Meta Platforms, Inc.
- Citation
- 1:20-cv-03590 (DCD), Doc. 379-35, filed 2024-09-20
- Date authored
- January 10, 2013
- License
- Public domain
- Original
- View the primary source →
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