The Leadership Letter

Real correspondence from the people running real companies — and what it reveals about leadership.

Rapino and Leiweke Discuss Outbidding SeatGeek for a Major Venue Deal

A candid 2021 exchange between Live Nation's CEO and a major venue operator, later entered into evidence in the DOJ's antitrust suit, offers a rare window into how Ticketmaster's executives framed competitive pressure from rival ticketing platforms.

On Feb 27, 2021, Tim Leiweke wrote to Michael Rapino and Irving Azoff: "Three bids, u, sg, axs. Your $6 million behind. You don't need them. We are going to take most of their music. Lousy union deals and bad loud in out."

Rapino replied: "Yes they want all the secondary money that seatgeek offering them. We tried many time to tell them can't give them 90% on secondary because the artist has to approve and if they do approve we want to play the artist so taking 90 from seatgeek sounds like 6 million but no artist will ever approve it so they won't ever actually get the money."

This edition is for members — but the daily letter is free.

One real corporate email, and the lesson it teaches, in your inbox every weekday morning. Free. Unsubscribe in one click.

Want this edition and the full searchable archive?

Start your free week →What members get →
Court Exhibit
United States v. Live Nation Entertainment, Inc. & Ticketmaster L.L.C.
1:24-cv-03973 (NYSD), Doc. 1275-9, filed 2026-03-20
February 27, 2021
Public domain
View the primary source →