Court Exhibit·20 AUG 2010
Keep New Businesses Focused, Not Merged
When a young business is fighting to establish itself, the worst thing you can do is bury it inside a bigger org chart.
Source document — United States v. Google LLC (Ad Tech) — Exhibit PTX0055 · United States v. Google LLC (Ad Tech) · 1:23-cv-00108 (VAED), Doc. 1014-3, filed 2024-07-26 (page 1)
Excerpt · In Neal Mohan & Eric Rosenblum's own words
i actually view this project as even more critical in the near term than the GDN reserve one so lets make sure we get the recommendation right. combining the teams does not seem like the right call at this point. also you guys should do this in the context of the latest display OCQ where the way we think about the pub side (and describe it is a bit different). essentially i want two products on the sell-side: DFP and AS (notice no AdX). they are BOTH front-doors that backfill into AdX. DFP is for pubs 1-1000 or so. AS is for everyone else. we should decide org in the context of that product strategy. [...] i have particular concerns around unifying pub monetization and diluting the focus from the adx team since it is such a new business.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Ad Tech)
- Citation
- 1:23-cv-00108 (VAED), Doc. 1014-3, filed 2024-07-26
- Date authored
- August 20, 2010
- License
- Public domain
- Original
- View the primary source →
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