Andy Jassy ·Amazon ·11 APR 2024

When your core business gets cheaper to run, every new bet you place gets cheaper to fund.

Andy Jassy ·Amazon ·10 APR 2025

Most companies optimize inside the room they're standing in; the best ones keep asking why the door is locked.

Andy Jassy ·Amazon ·9 APR 2026

Durable companies don't bet on one straight line — they build the muscle to zig, zag, and start over without losing momentum.

Jeff Bezos ·Amazon.com, Inc. ·30 MAR 1998

The discipline isn't in what Bezos optimized for. It's in what he refused to apologize for not optimizing.