Andy Jassy ·Amazon ·11 APR 2024

When growth slows, the winners are the ones who quietly fix the cost base while everyone else is panicking.

Andy Jassy ·Amazon ·10 APR 2025

The biggest businesses don't start with answers — they start with a stubborn refusal to accept the current customer experience as final.

Andy Jassy ·Amazon ·9 APR 2026

Strategy isn't a straight line — it's a series of corrections that only look like a plan in hindsight.

Jeff Bezos ·Amazon.com, Inc. ·30 MAR 1998

The discipline isn't in what Bezos optimized for. It's in what he refused to apologize for not optimizing.