Tim Sweeney ·Epic Games ·13 AUG 2020
How to Pick a Fight You Planned to Win
When you deliberately break a powerful partner's rules, the letter you send isn't a negotiation — it's the opening statement of a lawsuit you've already prepared.
Leader · Profile
Phil Schiller
Apple
1987–present
Long-time Apple executive and former marketing chief, now an Apple Fellow overseeing the App Store. His emails feature heavily in Epic v. Apple, revealing how Apple reasoned about App Store rules and economics.
PS
Correspondence in the archive
1 letter