Court Exhibit·19 MAY 2008
A Green Light With Guardrails: How Smart Leaders Approve Risky Ideas
The most valuable approval you can get isn't a blank check — it's a conditional yes that tells you exactly where the limits are.
Source document — Email from Eileen Naughton to Google Employees re: Google Ad Exchange Product GPS Presentation (May 19, 2008) · United States v. Google LLC (Ad Tech) · 1:23-cv-00108 (VAED), Trial Ex. PTX0022 — DOJ public archive
Excerpt · In Eileen Naughton's own words
Forwarding you the final Ad Exchange deck that Neal Mohan and Scott Spencer presented at the GPS Friday afternoon. Larry and Susan attended. Larry gave a cautionary green light to proceed on developing the business case. He did not 100% agree to a fully open network — suggested Google set some baseline controls about which exchanges to let in, competitors to restrict, and operating policy. But in the end it was a green light to develop the business case.
Members · Archive
This edition is for members.
The daily letter is free. The archive — every prior edition, fully searchable — is for members. Sign in to start your free week.
$3/month · $30/year · cancel anytime
How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Ad Tech)
- Citation
- 1:23-cv-00108 (VAED), Trial Ex. PTX0022 — DOJ public archive
- Date authored
- May 19, 2008
- License
- Public domain
- Original
- View the primary source →
Mark Zuckerberg & Elon Musk ·Meta, Tesla/X ·13 DEC 2024
Zuckerberg Tells Musk Meta Backed His OpenAI Lawsuit
A brief December 2024 exchange reveals that Meta quietly aligned itself with Musk's legal challenge to OpenAI's nonprofit conversion, and that Zuckerberg moved immediately to manage the relationship directly.
Eddy Cue ·Apple ·10 JAN 2013
Turn a Competitor's Weakness Into Your Positioning Strategy
When a rival's business model forces them to behave in ways users dislike, that tension is your product opportunity.
Matt Fischer ·Apple Inc. ·21 AUG 2018
When Your Pricing Faces Pushback, Negotiate Before You Lose the Deal
The moment your partners consistently refuse your terms, you have two choices: lose them or adapt — and waiting too long to decide is its own decision.