Court Exhibit·19 MAY 2008
A Green Light With Guardrails: How Smart Leaders Approve Risky Ideas
The most valuable approval you can get isn't a blank check — it's a conditional yes that tells you exactly where the limits are.
Source document — Email from Eileen Naughton to Google Employees re: Google Ad Exchange Product GPS Presentation (May 19, 2008) · United States v. Google LLC (Ad Tech) · 1:23-cv-00108 (VAED), Trial Ex. PTX0022 — DOJ public archive
Excerpt · In Eileen Naughton's own words
Forwarding you the final Ad Exchange deck that Neal Mohan and Scott Spencer presented at the GPS Friday afternoon. Larry and Susan attended. Larry gave a cautionary green light to proceed on developing the business case. He did not 100% agree to a fully open network — suggested Google set some baseline controls about which exchanges to let in, competitors to restrict, and operating policy. But in the end it was a green light to develop the business case.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Ad Tech)
- Citation
- 1:23-cv-00108 (VAED), Trial Ex. PTX0022 — DOJ public archive
- Date authored
- May 19, 2008
- License
- Public domain
- Original
- View the primary source →
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