Court Exhibit·31 JAN 2009
Open Platforms Stop Where Your Profit Starts
Be open to partners — until the partner's product replaces the part of yours that actually makes money.
Source document — Email from Neal Mohan to Jens Skakkebaek et al. Re: DoubleClick API/Integration Question (January 31, 2009) · United States v. Google LLC (Ad Tech) · 1:23-cv-00108 (VAED), Trial Ex. PTX0036 — DOJ public archive
Excerpt · In Neal Mohan's own words
generally i am pretty open about working with outside vendors via the API as long as they are brought to us by a competitor. this however seems to be going directly against our dynamic allocation value prop with adx. ie, if DFP pubs want to do unsold yield management they should just use adx and not one of these guys.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Ad Tech)
- Citation
- 1:23-cv-00108 (VAED), Trial Ex. PTX0036 — DOJ public archive
- Date authored
- January 31, 2009
- License
- Public domain
- Original
- View the primary source →
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