Court Exhibit·18 OCT 2010
Why Google Walled Off Its Own Ad Businesses
When you sit on both sides of a market, the appearance of fairness is a product feature — and you have to build the org chart to protect it.
Source document — United States v. Google LLC (Ad Tech) — PTX0059: Email from Neal Mohan to Barry Salzman (October 18, 2010) · United States v. Google LLC (Ad Tech) · 1:23-cv-00108 (VAED), Trial Ex. PTX0059 — DOJ public archive
Excerpt · In Neal Mohan's own words
One other very very important reason to keep adx out of the buy side team is that would be a HUGE conflict perception in the market. Just like adx / ym needs to be neutral on the sell-side and can't be one with adsense, on the buy side the same sales team cannot sell our DSP (invite) and pitch to other DSPs at the same time. That is why we moved the invite org from Scott to Jason on the pm side.
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How this surfaced
- Source type
- Court Exhibit
- Case / record
- United States v. Google LLC (Ad Tech)
- Citation
- 1:23-cv-00108 (VAED), Trial Ex. PTX0059 — DOJ public archive
- Date authored
- October 18, 2010
- License
- Public domain
- Original
- View the primary source →
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